// THE THIRD VOICE · GHOSTWRITING
You’re the one they call when it has to land. I write your words back into your real voice, then hand you the keys.
Twenty years of judgement, and people just call. That’s the job done right.
Then you open LinkedIn and somehow you sound like everyone else.
The one place your reputation should hold up is the one place it slips.
// WHY NOW
Everyone bought the same AI and now everyone sounds the same. Sameness is the new invisible.
Referrals still come. They just check you online first, and the page doesn’t back you up.
LinkedIn quietly became where your reputation is decided. Like it or not.
// Unguarded
// THE REFRAME
Not the polished public one. Not the guru’s “authentic you”. The one that sits between.
That’s your third voice, and it’s the one your readers actually trust.
For the senior specialist who is sick of sounding like every other voice in the feed, The Third Voice is voice operations: I read the voice you can’t hear yourself, build a guarded system around it, and hand it back so you can run it forever. Not a worksheet. Not five recycled hooks. Not a growth-hack farm. The work, done properly, then yours.
// THE OFFER · THE THIRD VOICE
What you bring
What you keep
One live session. Three things named. The shape of the fix.
£1,000
The build and the handover. The rig is yours to keep.
From £5,000 · deep builds £8,000 to £12,000
Want it run for you on the cadence? I can.
From £2,500 / month
// THE DIFFERENCE
I read the micro-tells you don’t know you give off.
Twenty-five years of doing it means I hear what you mean, not just what you say.
I don’t hand you a document. I build you a system.
Tested, so the voice holds at scale without you babysitting it.
When something breaks, I roll my sleeves up and fix it on the spot.
No copywriter near me does the read and the build.
// AI, HANDLED RIGHT
I’m not scared of it. I build with it.
Voice systems, tested, on the same tools everyone else uses badly.
The difference is the hand on it.
A human sets the rules. A human reads every line. Your judgement, not a model’s average.
So you get the speed without the sludge.
It sounds like you because it is you, just faster.
// THE WHOLE SURFACE
LinkedIn is where most people meet your voice. It isn’t where your voice stops.
One voice, held steady, wherever the words go out.
// REVIEWS · THE RECOMMENDATIONS, IN FULL
Having worked with Sarra on a couple of projects now, I am almost certain she possesses magical powers. Her ability to capture a brand’s voice in compelling and captivating copy is inhuman. As a member of The HoLT, I’ve watched her be consistently funny, engaging, generous and kind, offering genius insights that improve people’s copy, their understanding of what they’re trying to achieve, and their confidence in posting it. A smart mouth, a kind heart, an unrivalled work ethic, and a keen strategic mind. If you’re looking for a pro for your brand who you will actually enjoy working with as well as being blown away with the results, look no further.
It is absolutely brilliant what she does. She helps you find your voice DNA, or as she calls it, your third voice, so you can really bring your personality to everything. It’s enlightening in a way I’ve never experienced. There are so many levels in which she amplifies your personality and your game, personally and professionally. It’s like no other experience I’ve ever had. If you get the opportunity to work with Sarra, run, do not walk.
After being a fan of Sarra’s writing on LinkedIn, I knew she’d be the perfect guest on my Social Media for B2B Growth podcast. She helped listeners understand the difference between writing for likes and writing for business growth, and how to add personality to brand posts. She delivered practical insights articulately, so listeners could take action. A fun conversation, and I recommend her to other podcasters.
Also trusted by founders, influencers, key thought leaders and decision makers. GTM strategists, ERP and IT specialists, and accountants who refuse to sound boring.
Reads you in about four seconds.
// WHO RUNS THIS
Twenty-five years reading people and writing as them.
I cut my teeth in-house on brands you’d know, then went on to ghostwrite for the leaders of the UK’s largest social-value company, from board-level bids to the words that put them on the stage.
I’ve written the keynote, the newsletter, the bid, and the post that made someone’s phone buzz in their pocket all day.
I read the room before I read the brief. Blunt, fast, a smart mouth and a kind heart. You’ll always know where you stand.
Now I write for the people other people call.
// HEAD ON
Good. Means you know what bad work looks like. Tell me what they did, and I’ll tell you what I do differently.
Fair. So what’s the cost of another six months sounding like everyone else?
They’re waiting for it. They just don’t know yet that the voice they’ve been getting is the safe one.
Of course. Tell me what specifically. The money, the timing, or the bit where you’d have to commit to actually sounding like yourself.
// A client is on record saying I have magical powers
“Her turnaround time is inhuman. She pulled together a pitch deck for me quicker than I could count my blessings that I know her.”
Lea Turner · Founder of The HoLT
I won’t tell you how I did it that fast. That’s the bit you feel on a Vibe Check.
The work is deep and it’s hands-on, so the door is narrow on purpose. The Vibe Check decides fit. Both ways. You’re allowed to say no on the call, and so am I.
